Kuwait Entrepreneurs Know Thy Environment

We live in the Covid age, market demand collapsed, businesses fell down, what when wrong? It might not be your fault, or might be your fault, who on earth knows?

Calamities are by default part of the business nature. My uncle uses to say to be me; when I was young, I use to ask him about his workshop: one day it’s a honey (Aasal) one day its onion (Basal). So as a business owner, you should always plan for the worse.

Besides planning for the worse scenarios, there is another essential element most of the startups here in Kuwait…